Who We Are
A private brokerage built on relationships, not window displays.
Vice City Trading is Miami Beach's independent watch broker. Since 2023, we've been growing the old-fashioned way — one conversation, one relationship, one handshake at a time. No window displays, no foot traffic, no pressure.
We work with you one on one, granting access to the secondary and international markets — to find what you've been looking for, to source the watch your authorized dealer won't provide. We work behind the scenes, quietly moving allocations through private networks, providing opportunities that never hit the market.
Trust is the only license that matters in this business. It can't be bought — only earned: honesty, transparency, and treating word as bond. Most of our clients started as one conversation and became friends who happen to buy watches.
Why an Independent Broker?
The boutique isn't the market — it's the markup.
Working with an independent broker means buying and selling at real market prices, with the flexibility the big retailers can't offer.
For many brands, the secondary market is simply the smarter buy — someone else already took the depreciation hit on their way out of the boutique. And for the popular references your authorized dealer “doesn't have in stock” — year after year — we can usually have one in your hands in days, not a waitlist.
What We Do
Our Process
Discreet from first call to final delivery.
- 01
The Conversation
What you're looking to acquire or move, and why. Goals, timeline, expectations. There's no obligation, and it stays between us — and you get to know exactly who you're doing business with. It starts with watches, but it's never just watches.
- 02
Straight Answers
An honest perspective on the market: what the numbers actually say, not what a boutique window says. We don't need to make a deal that doesn't work for both sides.
- 03
Authentication
Every watch is inspected, tested, and authenticated by professional watchmakers — the same people trusted by the biggest names in Miami. Third-party authentication and escrow are available — just ask.
- 04
Delivery — and after
Every watch ships overnight, fully insured, with updates at every step so there's no guessing. And we don't disappear after the deal. Next time there's no form — you'll know how to reach us.
Our Promise
Discretion, Always
Your name, your collection, and your numbers stay between us. Serial numbers are hidden, and identities are never shared.
Word as Bond
Real market values and honest condition assessments — even when it's not what you were hoping to hear. If we said it, we do it.
Authentication → Payment
You'll receive payment as soon as the watch is authenticated. By wire, or however you prefer.
Your Corner, Not a Counter
We work for the outcome that's right for you — buy, sell, trade, consign, or wait. No rush, no pressure.
The conversation is free, and it stays between us.
Get In Touch★★★★★
“⭐⭐⭐⭐⭐ I recently purchased a Rolex Air-King 116900 from Robert at Vice City Trading, and the entire experience was outstanding. Robert was professional, honest, knowledgeable, and very responsive throughout the process. He took the time to answer all my questions and made the transaction smooth and stress-free. The watch was exactly as described, and I couldn’t be happier with my purchase. If you’re looking for a trustworthy watch dealer who provides excellent customer service, I highly recommend Robert and Vice City Trading. Thank you again for a great experience!⌚️👏”
★★★★★
“Great experience with Vice City! They found me a Panerai that was not only in the rare to find 40mm but also on the hard to get stainless bracelet. Love it!”
★★★★★
“Excellent service from Vice City Trading! They helped me get my Hublot quickly and hassle-free. Couldn’t be happier.”